In August 2015, aiming at current problems in the online exchange industry, Boundless Creation combining with Inner Mongolia Cultural Property Right Exchange launched the first Digital Equity Transaction Platform with the approval from the joint conference of China Securities Regulatory Commission, China Banking Regulatory Commission, Propaganda Department of the CPC Central Committee, China Ministry of Culture, People's Bank of China, State Administration of Commerce and Industry, China's Ministry of Commerce, State Administration of News Publishing and Radio. The digital Equity Transaction Platform provides a formal exchange platform for online games, literature, animation, film and television, etc of the whole IP industry chain and adds diversified exchange channels and financing methods for well-known IP. As the party of exclusive technology support and market promotion, Boundless Creation, under the guide from Inner Mongolia Cultural Property Right Exchange, provides service support of the whole exchange procedure for IP owners, IP developers and IP users. It embodies the start of standardization in the whole online game transaction industry and the digital property will be one of financial exchange products. Meanwhile, it indicates that the online game exchange industry of 10 billion market scale will be melted into the financial market of one trillion market scale.
In September 2015, Seud has started the mergence with Boundless Creation, which will expand its business range from the pure online game exchange to the digital property exchange including IP, equity of digital product, property of digital product, and so on, striving to build the biggest Digital Equity Transaction Platform in China.